You are required to produce a Research Proposal that addresses each of the issues indicated in the following table:
You are required to produce a Research Proposal that addresses each of the issues indicated in the following table:
| Background to provide the context for the research Marketing research objectives and rationale supporting them | 20 marks |
| Methodology with some indication of why the methods proposed are appropriate and a clear statement on sampling | 40 marks |
| Data analysis considerations Reporting Timing and a general costing – you do not need to be precise Any other issues you believe are important | 20 marks |
