You are required to undertake the research into business environment of the UK coffee shop industry. You are expected to present a report analysing the market structure, economic factors of UK and external environment (both micro and macro) and provide recommendations on the area of concern for the business. Your report should contain both the introduction and conclusion. You are required to use relevant theories and models to properly analyse the case study. Present a report to the directors by answering the following questions. 1. Explain the market structure in the UK within which coffee shop business operates.

You are required to undertake the research into business environment of the UK coffee shop industry. You are expected to present a report analysing the market structure, economic factors of UK and external environment (both micro and macro) and provide recommendations on the area of concern for the business. Your report should contain both the introduction and conclusion. You are required to use relevant theories and models to properly analyse the case study. Present a report to the directors by answering the following questions.
1. Explain the market structure in the UK within which coffee shop business operates. (LO2)

2. Identity the economic factors within the UK that affect the business of coffee shops? (LO3, LO4)

3. Evaluate the external and internal environment of coffee shops business in the UK by using relevant models/theories? (LO1, LO5)

Notes to Students
Provide Introduction to the report , Conclusion to the report (150 words) and Recommendations (200 words).