You have been hired as a consultant to help to prepare for international expansion. Provide a brief overview of the chosen organisation and the rationale for going international.
Description
Need to be an Domestic Business,only one market and a local Business based in the Uk only.
A successful local organisation is seeking to expand its business internationally for the first time. You have been
hired as a consultant to help to prepare for international expansion. You must advise upon the development of an
internationalisation strategy to cover the following:-
- Provide a brief overview of the chosen organisation and the rationale for going international.
- Critically discuss which country you would recommend them to enter.
- Demonstrate application of the relevant academic theory/models related to the process of international market
selection and entry strategies. - Discuss typical barriers that will be faced as the organisation expands internationally.
- Based on your analysis, critically evaluate a relevant implementation approach for the internationalisation
process for the specified target market.