You need to briefly explain the purpose and value of the partnership/project, outlining thecompany’s current nature of business relationship management practices.

You need to briefly explain the purpose and value of the partnership/project, outlining the
company’s current nature of business relationship management practices.
Select 2 or more strategic partners, each representing different types of relationship.
Appraise each relationship and their value to your chosen company, providing rationales as to
why it is strategically important to manage each of these relationships both effectively and
efficiently.
Careful consideration must be given to the presentation of case data using devices such as tables
and quotes to substantiate your findings.
Compare and contrast the similarities and differences in the types of relationships you are
analysing.
Evaluate how effective the organisation is at managing each type of relationship.
The case study paper should contain the following elements:
Element Explanation Recommended
word count
Introduction and
Aim
Introduces the case, including the background and any
previous studies of the issue.
Describes the purpose of the study and the specific
questions you are trying to answer.
250
Literature Review Provide a brief overview of the theoretical literature
that act as sensitising concepts and supporting
frameworks for data collection.
(This would be the summary at the end of the literature
review that provides a synthesis of key concepts, your
claim about the nature of the relationship between the
concepts, and the conceptual framework that
diagrammatically explains and/or illustrates this and
the sensitising concepts for data collection and
analysis.)
Refer criteria 3
500
Method Explains how the study was carried out, and how did
you develop the case study e.g., what research
method(s) did you use to collect data? What were the
circumstances of your data collection?