Describe pricing, distribution, and promotional strategies for your new product or service line
Assignment 3
This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2.
This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes:
• Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
• Identify the marketing relationships both internal and external to an organization.
• Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
• Recognize why and how customers are considered in strategic marketing plans.
• Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
• Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.
Instructions
Using the same company that you selected in Assignment 2, you will prepare a brief marketing plan outlining how the company will launch its new product or service line. Use the numbered headings and answer the questions associated with each heading to create your marketing plan. Make sure you apply the various marketing concepts and terminologies discussed in this course within your answers. You must also reference at least 3 credible sources within your marketing plan.
1. Marketing Overview (8 marks)
a. Describe the industry, market, and any trends. (1 mark)
b. Describe the new product or service line and the classification the product or service will fit into. Remember, the product or service line must be new to the company! (2 marks)
c. Which segmentation strategy best describes the target customer? (2 marks)
d. Describe pricing, distribution, and promotional strategies for your new product or service line. (3 marks)
2. Positioning and Differentiation (4 marks)
a. Describe 2 competitors for the new product or service line that you proposed for your selected company. (2 marks)
b. Identify how the company’s new product or service line will be differentiated and positioned relative to the competition. (2 marks)
3. Situational Analysis and Business Environment (4 marks)
Select 1 business analytical tool (e.g., PESTEL, SWOT, or Porter’s 5 Forces) and use it to describe the business environment for the company’s new product or service line that you proposed.
4. Marketing Objectives (4 marks)
a. Explain how the new product or service line aligns with the company’s vision and mission statements. (2 marks)
b. Create 2 marketing objectives for your new product or service line. The marketing objectives should be written using the SMART goal formula.
(2 marks)
5. Controls and Measurement (4 marks)
Describe 4 key performance indicators (KPIs) that the company should use to evaluate the performance of your marketing investment.
Is there a latent need for your product?
LEARNING OUTCOMES
On completion of this subject, students will be able to:
b. Identify and articulate a clear understanding of different product groups
c. Design strategies to introduce new and improve existing products
e. Develop product management strategies that lead organisations towards business goals
BRIEF
Prepare a 10-minute presentation and deliver a product pitch based on an analysis of the market.
ASSIGNMENT INSTRUCTIONS
For this assignment, prepare and present a product pitch based on an analysis of the market. First, you should conduct a market analysis to evaluate the current environment. Next, you will develop and propose two different product concepts based on your market analysis. The products can relate to the same industry but across any section including consumer electronics, cars & bicycles, shoes, machinery, food, housing, education, travelling, etc. Also, product concepts should be a ‘clean design’. This is open to interpretation. However, you could consider anything from ‘sustainability’ to ‘sleekness’ to ‘simplification.’
After selecting your product concepts, you will assess each product concept and evaluate its ability to meet market demands and will be viable. Lastly, you will develop a product pitch focusing on the value it will bring and the likelihood of success in the marketing.
You are required to develop a slide deck and record the delivery of your presentation. You should refer to the learning management system for specific instructions on how to record and submit your presentation.
For your presentation, you should include the following criteria:
1. Conduct a market analysis
a. Is there a latent need for your product?
b. What trends or movements are worth exploring?
2. Customer/Market Segmentation
a. Which segments are the most attractive?
b. Who are they? How do you reach them?
3. Given the analysis, provide two different products concepts
a. Outline some of the features.
b. Explain what type of new product it is.
4. Product Assessment
a. Assess each product, including what is the likely market demands?
b. What are the competitors doing?
c. What are the forecasted sales given market data?
5. Select Most Viable Product
a. Select the most viable product.
b. When evaluating the two different product concepts, what is the most likely to lead to market
success?
c. Select a system to evaluate the product concepts.
d. Develop a summative product pitch that outlines your value proposition
e. Provide reasons behind the product’s likelihood of success in the marketplace
SUGGESTED STRUCTURE
Your presentation may be structured in any what that best presents your product pitch. However, the
following suggested structure can be used as a guide.
1. Title Slide
2. Market Analysis
3. Market Segmentation/Consumer Analysis
4. Two Alternative Product Concepts
5. Viability Assessment of Each Product
6. Chosen Concept and Value Proposition
7. Final New Product Pitch
8. Reference Slide
9. Conclusion
What estate planning strategy would you recommend that might use her usual amount of charitable giving to transfer assets to her children?
Finance 550C – Endowments, Foundations, & Philanthropy
Final Exam
Instructions:
• Please work on your own
• Not every question below has a clear correct answer – what I’m looking for in your answers is your analysis and that you can apply what you’ve learned in the class.
• Your answers don’t need to be long. Just thoughtful.
• Please email me your answers by the due date above. Please put your name or student number in the file name.
• There are 13 questions. Have fun!
Questions:
1. Sam is a trustee of his family’s private foundation. Having an undergraduate degree in finance as well as an MBA, he is knowledgeable about investments. He thinks that the foundation would make better returns if the existing portfolio were sold and reinvested in a combination of Bitcoin and distressed debt. Are there any rules that suggest that this is not a good idea?
2. Susan owns a painting that was left to her by her grandparents decades ago. She recently learned that it is worth $50,000, which was a surprise to her because she doesn’t really like it. Susan has been contemplating making a big gift to her church for expanding its support of the homeless. She thinks she’d like to give the painting to the church. She figures that her church can sell the painting and use the proceeds in its homeless project. You are her financial advisor. Is this a good idea?
3. Samantha is widowed and has three children who are young adults. She’d like to move assets to them over time without estate tax and without using her gift and estate tax exemption. She gives about $100,000 per year to charity. What estate planning strategy would you recommend that might use her usual amount of charitable giving to transfer assets to her children? Briefly explain how the strategy works.
4. Scott is 92 years old and has terminal cancer. His estate plan leaves $5 million to Siteman Cancer Center at his death. You are his financial advisor. What do you recommend with respect to this gift? Please explain the reasoning for your recommendation.
5. Sonja is your client. She’s recently sold her business and has quite a bit of cash to invest. She’s recently read about the great returns of the Wash U’s Endowment as well as the returns of other university endowments like Yale and Stanford. She asks you whether she can and should invest like those university endowments. What is your advice to Sonja?
6. Stephen is the majority owner of Oak Industries, a leading manufacturer of electronic insulation. Oak Industries is being sold to a private equity firm. Stephen’s share of the sale proceeds will be about $70 million, almost all of which is gain. He would like to give $10 million to a charitable entity that he would control and would allow him to give to public charities over time. Should Stephen use cash or Oak Industries stock for his charitable gift? And should he establish a private foundation or a donor advised fund? Please explain your reasoning.
7. Sarah is very charitable. She’s on the board of a few charities, regularly volunteers for those organizations, and financially supports them with charitable donations. Sarah has recently inherited a large amount of wealth from her parents and would like to do more to make an impact in areas that she thinks are important. She’d also like to engage her children to establish a philanthropic legacy for their family. You are her advisor – what is your advice to her? What strategies should she employ?
8. During Class Six we heard from the Cordes family and how they invest their private foundation. A key concept is employing the 95% and not just the 5% for their foundation’s mission. Please explain what the Cordes family meant by this concept.
9. Sophie gives $25,000 – $50,000 a year to charity. Most charitable gifts are in the $500 – $5,000 range and she has always just written a check when making her charitable gifts. She does make a few bigger gifts of $10,000 or more from time-to-time. She has an investment portfolio of publicly-traded stocks, many of which have a low cost basis. Assume Sophie becomes a client of yours. What do you advise her with respect to her charitable giving? Is there a better way for her to give to charity?
10. Sebastian owns a house on 100 acres of wooded land. He loves to hike around his property, alone and with friends and family. He remembers when his property was in the “middle of nowhere” but notes with consternation that urban sprawl has led to development of subdivisions and stores near his property. The thought of his property one day being tract houses, or a Home Depot makes him sad. You are Sebastian’s financial advisor. Do you have any ideas for how he might ensure that his property won’t be developed in the future?
11. Which of the following are organizations to which a donor can deduct their contribution:
a. A church
b. A university
c. A fraternity
d. A political candidate’s campaign
e. A food pantry
f. A car wash
g. A bowling alley
Answer: _______________
12. Skyler created a private foundation with a $10 million contribution in 2021. She and her husband, Simon, are trustees. Skyler and Simon don’t know that they need to issue a substantiation letter to Skyler as donor and so they don’t send one prior to filing their 2021 tax return. In 2023 their income tax return is audited by the IRS. Will the IRS allow the $10 million deduction? Assume that Skyler can prove that she transferred the $10 million to the foundation and that the foundation qualifies as a 501(c)(3) entity.
13. Assume you just won the Powerball lottery. Congratulations! You now have $100,000,000 net of tax. How would you invest your $100 million? There are no wrong answers (other than just keeping it in cash).
What is CRITICAL PEDAGOGY? Explain the concept and why it is important.
What is CRITICAL PEDAGOGY? Explain the concept and why it is important.
What is the history of the prohibition of marijuana in the U.S?
Assignment Details:
Your state is considering passage of a statute that exempts possession and use of marijuana from prosecution if it is used for medical purposes. One of the cases that has been used to support the statute is that of Regina S., a 65-year-old woman, who has a son who has been undergoing treatment for cancer. The chemotherapy treatment made her son nauseous and he was in pain. Prescribed medication was not working, and Regina read that marijuana might be of help to her son. Regina is a gardener and decided to start growing marijuana in her back yard in order to give it to her son. The marijuana helped his nausea and discomfort. Your supervisor has asked you to write a report on marijuana and medical marijuana issues. You will need to cover the following issues:
• What is the history of the prohibition of marijuana in the U.S?
• Identify and describe the effects of marijuana use on the brain and behavior.
• Is marijuana addictive? Support your answer with research.
• Are there scientific studies that support a finding that marijuana use can have medical benefits? If so, what are those findings?
• Do you support medical marijuana legislation? What about legislation permitting recreational use? Use research evidence to support your answer.
Provide 3 scholarly sources. Use the Internet and Library databases in your research. Be sure to cite all references, which can be found in the CTU Writing Center
Describe how Beth and her family might acculturate to Japanese culture.
Critical Cultural Incident Exercise
Your task is to prepare a response to the critical cultural incident described below by incorporating lessons from our class material. You must identify critical cultural issues in the incident and then present recommendations to address any cultural conflicts and differences in the situation. You may work on this assignment individually or with a small group (no more than four people).
Critical incident: So Many Adjustments, So Little Time (adapted from R. Brislin, 2000)
Beth Smith worked in San Francisco, CA for an international bank that had branch offices in many of the world’s large cities. One day, her supervisor offered her a major position at the office in Tokyo, Japan. Beth discussed the possible move with her partner. They also talked to their two children, ages eight and sixteen.
Family members agreed that it would be a good career move for Beth and so she reported her positive decision to her supervisor. Although Beth’s partner was leaving a high paying job, Beth and her partner hoped they both would be working once the family arrived in Japan.
After arriving in Tokyo, Japan, Beth faced multiple demands on her time. She met and interacted with coworkers.
She spoke with various Japanese supervisors to whom she would report. With her partner, she sought housing for the family and then schools for the two children. After the excitement of the first few weeks, Beth became irritable and unenthusiastic about the position in Tokyo, Japan. Coworkers noted that
she was not very productive, and relations with her partner and children became strained at home.
Things you will need to do:
I. Review class material and select a number of concepts (5-10) that you can use to analyze this critical incident.
II. Respond to the items below:
A. Describe the new cultural context and any challenges Beth and her family face in Japan (e.g., conflicts in the workplace, behaviors that may not fit or be consistent with social norms).
B. Describe how Beth and her family might acculturate to Japanese culture.
C. Describe symptoms Beth and her family may be experiencing due to cultural difficulties in their new country and the types of attributions people might make about Beth and her family.
D. Describe how Beth and her family might resolve their situation.
You are to submit a five-to-six page paper (including a title page and a reference section; no longer than six pages) on December 10th. This means that the text of your paper in response to the prompts above will only
be three to four pages (double-spaced), with the title page and reference section making up two additional pages. This is not a traditional research paper, so please do not include abstract, method, results, or discussion sections. (If working with a group, only have one group member submit a copy.) Your paper should conform to the standards of the APA Publication Manual (7th Edition). For example, the organization of your paper, font, headers, etc. should be consistent with APA style.
Write a report that analyses the information systems requirements of the organization described in the case study scenario
Analysing the Management Information System requirements of an organization
Background
The scenario described in the case study (available on Moodle) presents a description of a problem situation in a business. You are required to study the scenario and produce the report, including diagrams, as detailed below. The maximum word count for the report is 2,000 words (excluding references and appendices).
State any assumptions you feel it necessary to make.
Tasks
Write a report that analyses the information systems requirements of the organization described in the case study scenario (maximum 2,000 words).
1. Describe the problem situation you have determined from the scenario and how you have represented this in the Rich Picture.
2. Include and describe/justify a Rich Picture for the problem situation described in Task 1.
Make sure you use the accepted SSM ‘conventions’ so that the picture is easily understandable by other (less informed/knowledgeable) people e.g. actors within the situation.
3. Produce a Root Definition along with an associated CATWOE which describes the system described in the scenario.
Start by writing a PQR analysis in the form of ‘a system to do P (what) by doing Q (how) in order to achieve R (why)’.
4. Include and describe/justify a Conceptual Model for the Root Definition in 3 above including:
a. Measures of performance (3 Es) that could be used to help control the activities in the model.
5. Include and describe/justify an Information Flow Diagram/Context Diagram for the scenario.
6. Include and describe/justify a Data Flow Diagram for the scenario.
Make sure you include data sinks/sources and data stores as part of your Data Flow Diagram
7. Include and describe/justify an Entity Relationship Diagram for the scenario.
Draw an Entity Relationship Attribute Diagram, in third normal form, to represent the data needed for database described in the case study. Make sure you indicate the cardinality and optionality of each entity relationship, as well as the attributes associated with each. Also ensure you identify primary and foreign keys.
Describe the appliances and components that could be used to treat this malocclusion.
Title ORTHODONTICS
INSTRUCTIONS TO CANDIDATES:
Attempt All Questions
1. At the age of 5 a child had their upper a’s and b’s removed due to trauma. By the age of 12 their mixed dentition was heavily rotated with a deep anterior overbite.
a. Describe the appliances and components that could be used to treat this malocclusion.
b. What should the clinician consider throughout this treatment plan?
c. What does the clinician use to assess treatment progress?
d. Describe the methods used in the final stage of treatment?
Use INTERNET to conduct a short research paper about how hackers gain unauthorized access to individuals’ computers
Requirement: Use INTERNET to conduct a short research paper about how hackers gain unauthorized access to individuals’ computers. Your discussion will focus on three main phases in human break-ins (hack): Scanning Phase, The break-in and After the break In.
Purpose: It is to enable students illustrate various phases which allow hackers gain unauthorized access to individuals’ electronic devices.
Assignment (report) guidelines are as follows:
1. Use Time New Roman.
2. Use Font Size 12.
3. Use 1.15 Line Spacing.
4. Paragraph is justified.
Write a critical reflection on the research methods and approaches available to enable achievement of your project activities and subsequent achievement of your learning outcomes.
Learning Management and Research Assignment (LMR30)
Research Methods Critical Essay
Assignment weighting: 40%
Word count: 2000 words
NOTE: This assignment should be submitted alongside your Definitive Contract.
Assignment question
Write a 2000 word critical reflection on the research methods and approaches available to enable achievement of your project activities and subsequent achievement of your learning outcomes.
The outcomes of this essay should help inform the project plan outlined within your Definitive Contract.
Within your essay you should consider the following:
– A critical reflection of the key research tools and techniques appropriate to you carrying out your project activities
– The rationale underpinning your chosen methodology
– Consideration of the limitations of your chosen methodology
– Your role as an insider-researcher including a reflection on any research ethics that might arise from your project activities
– The sources of information available to you and a summary of your information search strategy
Assignment guidance
Please review the module handbook for further guidance on this assignment.
The Learning at Work moodle site also offers further guidance on essay writing, searching for information and plagiarism and referencing under the induction and study support section.
Any views, proposals or discussion topics included must be supported with the use of reference material from a wide range of appropriate sources.
You must provide a reference list at the end of your assignment. All your sources should be properly referenced. You must adopt the APA (7th edition) referencing system.
