Write a report on a REAL case study business covering the following points:

Assessment Type: Business Analysis Report

This assignment will be focused on demonstrating a clear and thorough understanding of the different factors that impact a business in relation to entrepreneurship. Use a range of literature and sources from industry and academic sources to write clearly, analytically and critically. Use APA 7th edition referencing. Link to Referencing Guide
Assessment Brief:
Write a report on a REAL case study business covering the following points:
Entrepreneurial Analysis – How entrepreneurial is the business currently?
Predictions – How do you think the business will perform in the future if it continues operating as it is currently?
Proposals – How could the business be more entrepreneurial (as related to the concepts and points covered in the module)?
Proposal Validation – How do you think the business might perform in the future if it adopts the measures you suggested in your proposals?
The key areas of focus for this report include all the below areas covered in the module. The report should cover some but not all of these subject areas.
Leadership Strategy
HR, Teams and Diversity
Risk and Opportunity
Creativity and Innovation
Finance
Operations
Marketing

Which of the three essays most accurately explains the true source of our culture’s alienation from nature?

Prior to beginning work on this , review the articles by Lynn White, Tu Weiming, as well as the essay by William Cronon
PROMPT:
White, Weiming, and Cronon each critique forms of anthropocentrism, but they do so for somewhat different reasons. White focuses on Medieval Christianity, Weiming on the Enlightenment, and Cronon on Romanticism. One way to see the difference between their critiques is to ask, “What does
each author seem to be proposing as a solution to our current environmental crisis, and what does that solution imply about the author’s diagnosis of the original source of our crisis?” The reason these questions are linked is that you can’t solve a problem until you know what the cause is. While these authors all seem to blame anthropocentrism for part of the problem, their proposed solutions differ, which means that their critiques of anthropocentrism must differ in some way as well. This week we will work through these critiques together. After we have worked together to summarize how each author explains the ideological origin of our current environmental crisis, we will evaluate those positions in subsequent posts. Which of the three essays most accurately explains the true source of our culture’s alienation from nature?

Explain WHY it is important that event designers understand how to create authenticity

Assessment Details

Individual Essay – ‘Exploring the Role of Authenticity in Strategic Event Design’

In this module, we are focusing on the strategic design of business events to influence the cognitive, affective and behavioural impacts of attendees for optimal organisational outcomes. Cognitive impacts help attendees to better understand their organisation’s strategy, new initiative or product (internal) or to clarify and build brand awareness (external). Affective impacts are emotional impacts which will affect how attendees (both internal and external to the organisation) feel and identify with the brand or the company. Behavioural impacts change attendees’ behaviour towards a brand/company. For internal consumers/employees, behavioural impacts could be that they become more productive, more engaged and more loyal to the company. For consumers, behavioural impacts could be that they purchase more products from the brand and advocate or speak positively about the brand to others.

In both the experience design and strategic event design literature, authenticity is identified as a key influencing antecedent of positive event outcomes, both in terms of creating experience ‘intensity’ for the attendee and for the hosting organisation. In other words, if the event experience feels authentic to attendees, they are more likely to demonstrate positive cognitive, affective and behavioral impacts from the event, over time, thereby benefitting the host organisation in terms of event outcomes.

Using the academic and industry literature, write a 3,000 word essay discussing how the creation of authenticity is being used as a principle design aim in the creation of business events.

The essay will follow this structure:
Introduction:
 Describe the structure, content and purpose of your essay. The purpose of your essay is to discuss and assess how the creation of authenticity is being used as a principle design aim in the creation of corporate events.
 Provide a definition for authenticity, using the academic and industry literature to highlight key understandings of this objective.
 Explain WHY it is important that event designers understand how to create authenticity.
 Indicate that the key outcome of your synthesis of the available literature will be to form conclusions and make recommendations about how authenticity can be achieved in event design, across different types of corporate events.

Main Body: Authenticity as a Design Principle – Theoretical and Practical Implications
 Consider how authenticity is being described in the academic and industry literature in relation to event design and different types of corporate events. To get you started, please see:
1. Pg. 144 in Berridge, G. (2007). Events Design and Experience. Oxford: Elsevier.
2. Pg. 1 Concept 1 in Quinn, B. (2013). Key Concepts in Event Management. London: Sage.
3. “With a specific focus on the audience, Brown and Hutton (2013) identify three pillars of design – to capture the audience, to provide the foundation for an optimal experience and to deliver the event objectives – but they also highlight the importance of additional principles such as emotions, authenticity and surprise amongst others” (p. 22, Orefice, 2018).
4. You will notice in your reading of the literature, that authenticity is linked with many aspects of event design. Examples below:
1. These interactions represent so-called ‘moments of truth’ as they shape consumer’s overall perception of the event (Evans, 2015).
Evans, N., (2015). Strategic Management for Tourism, Hospitality and Events. London: Taylor and Francis.
2. See C&IT Incentive Travel Report 2017 for authenticity in incentive events. “There is a movement towards experiences and authenticity, it’s about going somewhere and ensuring you are immersed in the local culture.”

3. Pg. 332 in Bladen at al. (2018) in reference to destination and venue selection for corporate events –
“Increasingly, the authenticity and uniqueness of a destination plays an important role in the process of choosing a destination for an event that will give delegates the ‘Wow effect’…….Authenticity and uniqueness are not only a crucial aspect of the destination, but also of the venue where an event will take place.”

5. You should be able to find discussions of authenticity when exploring themes of Value Creation, Co-Creation, Storytelling and Narrative, Destination Selection, Influencer Marketing, the creation of Personas (see Event Audiences), Emotions, Intensity of Experience, Branding Theory, level of participant immersion or participation, Corporate Social Responsibility (CSR), meaningful experiences, memorable (affective impacts) experiences, etc. Choose the few themes that interest you most and provide illustrative examples from industry case studies to reinforce your key arguments where possible.

 Throughout your exploration of this topic, highlight key aspects of the pursuit, achievement and outcomes of authenticity in strategic event experience design. Reinforce key arguments about WHY it is important that event designers understand how to create authenticity, why attendees must have authentic experiences, and how organisations benefit from hosting events which are perceived to be authentic (three distinct perspectives here).
 Please ensure that your essay has a strong academic foundation including theory, empirical evidence and references. If you use material from case studies or company websites remember that these need to be properly quoted and referenced just like all other materials.
Conclusions
 Provide a summary of your key findings related to the pursuit, achievement and outcomes of authenticity in relation to strategic corporate event design, including key understandings of how to define an authentic experience or encounter.

write a Letter to the Editor of the local paper that includes an evaluation of the issues that would be the focus on need for quality improvement

Improving Population Health—Letter to the Editor

There are mechanisms in place that are used to improve population health, including (1) health statuses and outcomes, (2) determinant factors, and (3) interventions that address determinant factors and improve outcomes (Joshi et al., 2014 p. 549). How health care is provided and how it can be improved is the focus of this assignment, which lends itself to a perfect opportunity for you to put your analysis skills into practice. The Learning Resources section this week provides you with data from the patient experience of care that also sheds light on expectations that have and have not been met. The Healthy People 2030 data provides measurements and goals for health care into the future, along with reasons for achieving those goals.
For this Assignment, you will read a scenario, analyze an existing problem using the data/resources provided, and make recommendations to address the issues.

To prepare:

Review all Learning Resources for the week that relate to improving population health.
https://health.gov/healthypeople/tools-action/browse-evidence-based-resources/evidence-based-resources
https://hcahpsonline.org/en/facts/

The Assignment:
Read the following scenario:
The community of Springfield (population approximately 100,000) is made up of hardworking, mostly older, factory laborers who contributed to both the city and county growth from the late 1950s through early 2005. Since the plant closed, many of the former workers have little to look forward to. There are few jobs available, and they are now aging; most are 60 years of age or older.
The Memorial Hospital has been in existence since the mid-1950s and has several primary care physicians and nurse practitioners, a couple of general surgeons, and one cardiologist, but no cardiac surgeons.
Many nurses are recruited from the nearby community college, and the hospital serves as the facility for clinical rounds in their education.
The community is pretty sedentary, with the exception of an occasional game of horseshoes. Cigarette smoking is prominent.
Serious concerns surround the continued existence of the hospital because many residents seek and obtain health care services elsewhere.
Compare the population of this city to other problem areas using the Healthy People sources. The town’s population is approximately 100,000, making the comparison straightforward.

From this week’s Learning Resources, write a 2-page Letter to the Editor of the local paper that includes:
• An evaluation of the issues that would be the focus on need for quality improvement
• An analysis of existing problems/issues based on data/resources provided
• 2 or 3 recommended strategies to address each quality improvement issue

Explain how these symptoms are affecting the client’s daily functioning.

Disorders Related to Sexuality and Gender Presentation

Summarize your client scenario.
Describe the assessment technique you would use with this client.
Describe the presenting symptoms.
Explain how these symptoms are affecting the client’s daily functioning.
Identify the diagnosis, and explain how you arrived at this diagnosis for this client.
Justify a chosen treatment approach for this client with supporting research.

briefly describe how the person you interviewed responded to the Heinz dilemma

For this discussion you should begin by interviewing an older child or teenager (if you don’t have access to a person in this age range, you can work with an adult) about Kohlberg’s “Heinz & the Drug” dilemma found on pages 389 & 90 in Levine & Munsch. Specifically, read the dilemma to the person you are interviewing and carefully record his/her response. Then using the chart on page 390 and the discussion on pages 389 to 391, determine what level the response corresponds to.
In your discussion post, (1) briefly describe how the person you interviewed responded to the Heinz dilemma; (2) Discuss how you rated this response and why and (3) Explain whether you feel Kohlberg’s approach is an accurate way to measure moral judgment and why. Please do not use the real name of the person you interviewed in your response. Instead use a general description such as “For this assignment, I interviewed an 11 year-old female about the Heinz dilemma.

What does it mean to you to have a “sea ethic” or a water ethic?

Global Water Resource Use and Sustainability

In place of this week’s quiz, we have another more substantive writing assignment than the typical weekly reflection since the material is more “cerebral”. We have asked you to contemplate the human dimension of water resources this week with a lecture, a survey, and several assigned articles. After you have completed this week’s assigned reading/viewing, please submit a 500-750 word (minimum) essay that aligns with the weeks topic, “how we think about water” (this is just the topic – choose your own title). Please remember to submit only your own work (Turnitin is enabled). Choose the perspective for your essay after reflection on the week’s assigned content and make it personal to the extent that you are comfortable. You may also want or need to do a bit of your own research for your essay (please cite your sources, if you do so). We suggest composing your essay on a word processor and copying or pasting it into the assignment window (this way you won’t lose your work), and don’t forget to click “submit” when you are finished. You might consider one of the following perspectives for your essay (feel free to go with something else):

Choose one aspect of water equity or environmental justice; and describe how this aspect relates to vulnerable populations, geographic scales or types of community organizations. What personal experiences have you had and what specific approaches may be applicable to mitigate this aspect of inequity?
Of the cultural, philosophical and/or faith-based perspectives of water presented in the assigned readings, which perspective(s) speak to you, and why?
Which of the 4 water ethics perspectives do you most identify with, and why?
What does “water denial” mean and how does it play out in your own community, Minnesota or some other location that you are familiar with?
Write about your own faith-based, culture-based, or other-based perspective of water. Describe the basis for this perspective and what your experience has been.
What does it mean to you to have a “sea ethic” or a water ethic?
What is “water denial” and do you see this in your own experience?
Find your own article on human perspectives of water/water resources and summarize the theme and findings of the article, and why it is of interest to you (don’t forget proper citation).

What percentage of people who switch to e-cigarettes or vaping devices containing nicotine stop smoking tobacco-filled cigarettes completely,

“ VAPING NICOTINE SURVEY REPORT”

I. BACKGROUND. Relevant Studies.
In October of this year the US Food and Drug Administration (FDA) authorized e-cigarette products for the first time ever, giving R. J. Reynolds permission to sell 3 of its Vuse vape products. In doing so, the FDA said, “While (this) action permits the tobacco products to be sold in the US, it does not mean these products are safe or ‘FDA approved’. All tobacco products are harmful and addictive and those who do not use tobacco products should not start.”
According to Mitch Zeller, who heads FDA’s Center for Tobacco Products, there were two reasons for permitting R.J. Reynolds to sell its “tobacco-flavored” Vuse products.
1. They regarded it as “… an important step toward ensuring all new tobacco products undergo the FDA’s robust, scientific premarket evaluation”, and
2. “The manufacturer’s data demonstrates its tobacco-flavored products could benefit addicted adult smokers who switch to these products – either completely or with a significant reduction in cigarette consumption – by reducing their exposure to harmful chemicals.” (*the basis for our study)
This recent FDA decision is based on an assumption that people who already smoke cigarettes containing tobacco, will be able to switch to “tobacco-flavored” e-cigarettes that do not actually contain real tobacco, but a chemical substitute in the form of a “vapor”. If this assumption is correct, those who smoke tobacco-filled cigarettes will smoke fewer of them or none at all, because they will be satisfied by the substitutes in the form of e-cigarettes or “Vuse”vaping products
Independent, credible, scientific research regarding this assumption is minimal, although R. J. Reynolds and other Tobacco Companies, claim that there is evidence supporting their view. There have also been some independent studies that found that many tobacco-filled cigarette smokers continued to smoke traditional cigarettes, even after switching to e-cigarettes or vaping products. Some smoked even more.

It is the purpose of this study to test those assumptions, and to determine what percent of tobacco-filled cigarette smokers, if any, continue to smoke traditional cigarettes after switching to e-cigarettes, and what percent, if any, might smoke even more tobacco-filled cigarettes after switching.
(In response to the FDA decision, Matthew L. Meyers, of The Campaign for Tobacco-Free kids, warned that the e-cigarette product that smokers would be switching to, “… has three times the nicotine concentration as legally permitted in Canada, the UK and Europe. Vuse products with this level of nicotine leaves our nation’s youth at an undue risk of addiction.” )

Pg. 2
(Students: You may include in this section any other study or studies indicating that switching from tobacco-filled cigarettes to e-cigarettes or to vaping devices decreases or eliminates tobacco-filled cigarette smoking; does not change it, or even increases it. You must cite the FULL REFERENCE, and indicate if the study was “independent”, or sponsored by a tobacco company like R.J.Reynolds.)

A. The Main Question.
What percentage of people who switch to e-cigarettes or vaping devices containing nicotine
a. stop smoking tobacco-filled cigarettes completely,
b. smoke fewer tobacco-filled cigarettes,
c. smoke the same amount of tobacco-filled cigarettes,
d. smoke more tobacco-filled cigarettes,
e. continue to smoke tobacco-filled cigarettes ? (Add c. to d.)
Hypothesis.
a. some smokers will stop smoking tobacco-filled cigarettes completely. (Percentage TBD)
b. some smokers will smoke fewer tobacco-filled cigarettes (Percentage to be determined)
c. some smokers will smoke the same amount of tobacco-filled cigarettes (Percentage TBD)
d. some smokers will smoke more tobacco-filled cigarettes (Percentage to be determined)
e. some smokers will continue to smoke tobacco-filled cigarettes (Percentage to be determined)
(Add c. to d.)

B. Related Questions (Without hypotheses)
What percentage of people:

1. Smoke tobacco-filled cigarettes,
2. Vape nicotine,
3. Smoke tobacco-filled cigarettes and vaped nicotine,
4. Smoke marijuana in:
a. a cigarette (paper) form,
b. an e-cigarette,
c. a vaping device,
d. another form,
5. Consume (take in, ingest) marijuana in:
a. brownies, or other type of food,
b. liquid form,
c. other form,
6. Take other “recreational drugs” without a prescription,
7. Favor NY State’s recent legalization of the “recreational” use of marijuana?

How do you think that the judge will rule on this motion to suppress?

A 19-year-old student, Sally, has been arrested by the police for possession of a small amount of marijuana while driving home from a college party. Assume that the police officer had probable cause to stop Sally for drunk driving. During the search of Sally’s pockets incident to her arrest, the police find an
unregistered handgun, a bag of prescription drugs issued to a woman named “Judy O’Heary, aged 74,” and $5,000 in cash in her car.
When the police confronts her with these items, she says, “I need those pills because of my back pain.
And, I have no idea where that gun came from.” The police officer then asks her why you need more than 350 tablets of painkillers, and she states, “You have no idea how bad my back hurts.”
Based on her statements about the pills, the police charge her with intent to sell and distribute prescription drugs. At trial, her attorney makes a motion to suppress the admission of the statements, arguing in relevant part that she made the statement without being given her Miranda rights. In response, the police argue that she made statements voluntarily and not under duress.
Discussion Assignment:
How do you think that the judge will rule on this motion to suppress? Does it matter that she was already under arrest at the time of her statements?

Describe five external business environment challenges which might affect Iwoca’s business mode

Assignment task

Case study – Iwoca

Read the case study and answer the following questions:
1. Iwoca’s stated mission is to ‘to make financing available to a million customers’. Drawing on evidence from the case study evaluate their mission statement against the ‘six successful tests of a mission statement’ (Wilson and Gilligan, 2005).
2. What might have been the advantages and disadvantages to Iwoca in raising investment through family and friends as opposed to other forms of finance?
3. Describe five external business environment challenges which might affect Iwoca’s business model.

CASE STUDY

Struggling to get finance? I know just how that feels
Christoph Rieche is the boss of Iwoca, a lender that believes simplicity is the way to help small businesses
Eight years ago, Christoph Rieche decided to give up a plum role at Goldman Sachs to start a small business lender. It gave him an instant insight into exactly the kind of problems that many of his intended customers were facing.
In need of capital to offer to prospective borrowers but without the track record to secure wholesale finance, Mr Rieche turned to friends and family. “I started by tapping mates for about £20,000. Then the loan book was growing, so you need more. There would be that look in the eyes, don’t f*** it up.
“I had a family member who said, ‘I’ll give you £100,000, but I need it back [soon] because I’m buying a house.’ I thought, ‘If I screw this up and they can’t buy their house, it will be dreadful forever.’ ”
It hasn’t been dreadful. Fortunately for Mr Rieche and his benefactors, Iwoca, his company, has made such progress that it relies on institutions including NIBC Bank and Shawbrook Bank for its capital. And from the germ of an idea, Iwoca has grown to lend more than £1 billion to nearly 30,000 small companies.
Other aspects of the business have changed remarkably little, not least Mr Rieche’s outlook since he founded the business in 2011 with James Dear, a former Deutsche banker.
“We saw that small businesses have an acute challenge accessing finance, which means a big drag on productivity in the UK and other economies. That thought, which made me start the business, is still what gets me out of bed today. We want to be that bridge so that the business owner can sleep better.”
According to banks, small business lending has been muted since the financial crisis because there is a lack of demand. They cite surveys suggesting a long-term trend towards companies wanting to expand under their own steam rather than take on debt.
The message appears to be: “We’re making money available. It’s hardly our fault if entrepreneurs don’t want to borrow it.”
Mr Rieche, 39, begs to disagree: “[Since the crisis] there’s been growth in consumer finance and corporate finance and a contraction in small business lending. Something doesn’t add up.” He believes that businesses do want credit if it’s made simpler to find, apply for, secure and pay back. “Do banks make finance easily available to small businesses? If you don’t market loans properly for long enough, naturally after some time people don’t think about it and decide that it’s not for them.”
A typical Iwoca customer has been running for fewer than five years and is looking to borrow about £15,000. Its loans are unsecured. The London-based company started life by offering credit to eBay traders. Since it could see their selling data, credit decisions could be made swiftly, without the delays and paperwork associated with applying for a bank loan.
It was, Mr Rieche says, an “underserved and misunderstood market. In 2011, if an ecommerce merchant went to a bank and asked for a loan, the bank thinks, ‘I can’t believe you are doing this for a living’. ” An expansion into the broader economy began in 2014 via technology that reads applicants’ bank statements to make rapid credit decisions for short-term loans. Think of it as an alternative to the humble bank overdraft, something that small companies in their early days often find hard to secure.
This year Iwoca claimed that the number of new credit facility approvals that it was responsible for equated to 12 per cent of the British small business overdraft market. Yet Mr Rieche believes that the business has “barely scratched the surface” of where he wants it to get to. “Our mission is to make financing available to a million customers. That’s the north star.” Does that seem ambitious? “It’s a large number. We’re meant to look at that and say, ‘There’s a long way to go’.”
The company does appear to have a relatively solid base to build upon. Unlike peers including Funding Circle, the listed peer-to-peer lender, Iwoca is in the black, returning a maiden £1.4 million profit from sales of £48 million last year
“We’ve kept a balance between investing in growth while keeping our marketing spending very disciplined. You can lose a lot of money if you run off chasing growth.”
Iwoca Pay, a new invoice finance service, launches next year, while a more conventional business loan that doesn’t require a personal guarantee will follow in 2021, the result of a £10 million grant from a Royal Bank of Scotland fund designed to boost competition in business banking.
Further expansion will come from technology that allows third parties to use Iwoca to offer loans to their customers. For example, customers of Tide, a digital bank, can apply for an Iwoca loan without leaving Tide’s app.
Customer trading data from such partners should mean that credit decisions can be made without the borrower having to do much in terms of an application. Mr Rieche thinks that this concept, which he calls “open lending”, could allow Iwoca to get in front of two million small and medium-sized companies.
“Traditionally, a company like us has very limited reach through traditional marketing channels. To get small businesses to borrow, you have to take it to the places they’re already at so they stumble across it and think, ‘Yes, why not?’”
Iwoca offers a different approach to the high street banks that dominate small business finance, but Mr Rieche is no fan of the “alternative” tag that lenders like his company have been given. “I want people to say Barclays, Lloyds, HSBC, Iwoca. I don’t want to be an alternative.”
‘I didn’t even consider approaching a high street bank for a loan. There was no chance’
Cecilia Downer decided to set up her own business, Nails and Cocktails, after poor service at a nail bar (James Hurley writes). “They rushed us in and out. I thought I could do better.”
Ms Downer, 38, decided to open a salon offering nail and other beauty treatments that also would serve drinks, providing a more fun and relaxing experience for clients.
She generated demand with a blog offering beauty tips and was soon being told to hurry up and get the venture up and running. Based in Chingford, northeast London, the business opened its doors in late 2017. When it needed furnishings, Ms Downer didn’t even consider approaching a high street bank for a loan. “There was no chance. Even opening a bank account was difficult.”
She found Iwoca via an internet search and applied for about £3,000. “It looked simple, straightforward, saying you could borrow within 24 hours. We did. It was smooth and easy.”
With that loan paid off, she hopes to return to finance an expansion to a site in Tottenham. In the meantime, she is running the company, which has four staff, while working as an operations manager for an accountancy firm. “I have a vision for an empire. I have to hustle hard. Can’t stop, won’t stop!”
Christoph Rieche, the co-founder of Iwoca, says that helping entrepreneurs such as Ms Downer is much more rewarding than his former life as a Goldman Sachs banker.
“I was keen to have an impact at the individual level. If you give a small business owner finance, it is quite different from helping someone like Nestlé. “You can help them hire, grow and ultimately have a big impact on their life and their family’s if the business can do better.”